Securing a top deck placement on cell phones is critical to the success of a mobile game. As the leading provider of performance measurement information to the mobile and online industry, Telephia’s new Deck Monitoring Report shows that more than 20 percent of the top deck slots across the major carriers are occupied by poker game titles. During February and early March, the top four carriers in the U.S., (Cingular, Verizon, Sprint Nextel and T-Mobile) had at least two different poker titles on their top 15 bestsellers list, and three out of four carriers had at least one poker title in their “featured” deck. According to Telephia, Card/Casino mobile game titles represent 17 percent of the total revenue share for mobile games with an average price paid of $3.85 per game in January 2006 (see Table 1). Puzzle/Strategy, Card/Casino, Action/Adventure, Sports/Racing, Trivia/Word

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